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Connect Your WhatsApp Business App to Front Without Losing Your Chats

We're excited to announce a breakthrough feature that eliminates one of the biggest barriers to WhatsApp Business automation: WhatsApp Coexistence with Front integration. For the first time, businesses can connect their existing WhatsApp Business App account to the WhatsApp Business Cloud API and integrate it with Front without losing a single chat, contact, or message.

"This strategic partnership combines AI Number's expertise in WhatsApp messaging with Front's intuitive interface to deliver more exceptional customer experiences," said Craig Klemp, VP, of Partnerships & Business Development at Front. "Over 90 mutual customers are already leveraging this integration to enable streamlined workflows and empower their teams to communicate effectively. Together, Front's omnichannel capabilities and AI Number's robust WhatsApp integration will provide a scalable solution for teams to engage customers seamlessly."

Craig Klemp profile
Craig Klemp
VP of Partnerships & Business Development at Front
AI conversations in Front app

The Problem: Losing Everything to Upgrade

The Painful Choice Businesses Faced

Before WhatsApp Coexistence, businesses wanting to use the WhatsApp Business Cloud API with professional tools like Front's team inbox faced an impossible situation:

You had to choose between keeping your customer relationships and conversation history OR accessing powerful automation, team collaboration, and CRM integration.

The old migration process required you to:

  • Delete your entire WhatsApp Business App account. Lose all chats, contacts, and message history
  • Create a brand new WhatsApp Business API account. Start from absolute zero
  • Rebuild your contact list. Re-establish every customer relationship
  • Use a different phone number. The number couldn't already be on WhatsApp

Why This Stopped Businesses from Scaling

For companies that spent months or years building customer relationships on WhatsApp Business App, losing that history was unacceptable. The cost was too high.

The result? Thousands of businesses remained stuck on the basic WhatsApp Business App, unable to:

  • Automate responses with AI
  • Collaborate as a team on conversations
  • Integrate with CRM systems
  • Send broadcast campaigns
  • Access analytics and reporting

All because they couldn't afford to lose their WhatsApp presence and start over.

The Solution: WhatsApp Coexistence with Front

What is WhatsApp Coexistence?

WhatsApp Coexistence is Meta's innovative feature that allows businesses to connect their WhatsApp Business App account to the WhatsApp Business Cloud API without any migration or data loss.

Today, AI Number proudly launches Coexistence support for Front integration, giving businesses the best of both worlds.

What You Can Do Now

  • Keep your WhatsApp Business App. Continue using the mobile app for quick, personal conversations
  • Preserve all chats and contacts. Your entire message history transfers seamlessly to the Cloud API
  • Connect to Front instantly. Manage all conversations in Front's centralized inbox alongside email, SMS, and other channels
  • Enable AI automation. Let AI Number's human-like AI assistant handle 50-80% of conversations automatically
  • Collaborate as a team. Multiple team members can manage WhatsApp conversations together in Front
  • Access advanced features. Broadcasts, chatbots, CRM integrations, and analytics, all while keeping your existing number

No migration headaches. No data loss. No starting over.

How WhatsApp Coexistence Works

The Technical Process (Simple & Fast)

The WhatsApp Coexistence feature uses Meta's Embedded Signup technology to create a seamless bridge between your WhatsApp Business App and the Cloud API.

Setup takes just 5-10 minutes:

Step 1: Initiate Connection

Start the setup process in your AI Number dashboard

Step 2: Scan QR Code

Use your WhatsApp Business App to scan a QR code and authorize the connection

Step 3: Choose What to Migrate

Decide whether to transfer your conversation history to the Cloud API

Step 4: Go Live

Your WhatsApp number is now connected to Front with full AI automation, team collaboration, and advanced features

What Your Customers Experience

Your customers won't notice any change. They'll continue messaging you on the same WhatsApp number they've always used.

Behind the scenes, you'll have access to enterprise-grade tools that help you scale customer communication without sacrificing the personal touch.

Coexistence vs. Traditional Migration

Feature Traditional Migration WhatsApp Coexistence ✨
Keep WhatsApp Business App ❌ No – Must delete account ✅ Yes – App stays active
Preserve chats & contacts ❌ No – Everything deleted ✅ Yes – Full history preserved
Setup time 🕐 Hours to days ⚡ 5-10 minutes
Phone number requirement 📵 Must use new number ✅ Use existing number
Data loss risk ⚠️ High – Start from zero ✅ None – Seamless transfer
Customer impact ⚠️ New number = confusion ✅ No change for customers

Real Business Impact Across Industries

With WhatsApp Coexistence, businesses can finally access the power of the Cloud API without sacrificing their existing customer relationships.

E-Commerce & Retail

Automate order confirmations and support while keeping years of customer conversations and purchase history.

Real Estate Agencies

Manage property inquiries as a team without losing valuable lead conversations and viewing schedules.

Tour Operators

Enable 24/7 AI support while preserving booking records and customer preferences.

Service Businesses

Scale customer communication without rebuilding your contact database or losing service history.

Features Unlocked with Coexistence

🤖 AI Automation

  • Human-like AI assistant handles 50-80% of conversations automatically
  • 24/7 support without hiring additional staff
  • Multilingual support in 100+ languages
  • Custom workflows for your business needs

👥 Team Collaboration in Front

  • Shared inbox for multiple team members
  • Assign conversations to specific agents
  • Internal notes and @mentions
  • Real-time collaboration
  • Conversation history visible to entire team

📊 Analytics & Business Insights

  • Track response times and conversation volumes
  • Measure AI automation rates
  • Monitor team performance metrics
  • Export conversation data for analysis
  • Customer sentiment tracking

🔗 Powerful Integrations

  • Connect to Front's ecosystem of 50+ apps
  • Sync with your CRM (Salesforce, HubSpot, etc.)
  • Help desk and ticketing system integration
  • Zapier integration for custom workflows
  • Developer API access for custom solutions

📣 Broadcasts & Marketing Campaigns

  • Send personalized messages to unlimited contacts
  • Use approved WhatsApp message templates
  • Rich media support (images, videos, documents)
  • Campaign analytics and conversion tracking
  • Automated follow-ups powered by AI

Success Stories from Companies Using AI Number + Front

Storage facilities

Companies that sell or rent self-storage units can use AI Number assistants to automate support and booking operations for their facilities. AI assistants can instantly provide details about storage unit availability, pricing, and terms, while also handling booking inquiries 24/7. By integrating with Front, teams can centralize communication and monitor AI responses in real-time.

Storage Share logo

"With our AI assistant working 24/7, clients receive support whenever they need it, even beyond office hours. It handles roughly 80% of inquiries via WhatsApp on its own, making our customer service much more efficient. Integrated with Front inbox, we can monitor all conversations in real-time, review the AI's replies, and intervene when needed to guarantee customers always receive accurate information. This setup lets us dedicate more time to growing our business."

Niels van Eck
CTO and Co-founder at Storage Share

E-commerce and retail

E-commerce and retail companies can use AI Number assistants to automate their sales and support operations by leveraging data from their websites or product catalogs to provide personalized responses. AI assistants can guide customers to the right products, answer inquiries instantly 24/7, and close sales on autopilot.

Mac Shack logo

"Our AI assistant handles the entire device purchase process for customers selling their used devices. It automatically starts conversations with customers who submit requests on our website and handles over 50% of the chats independently. With Front inbox integration, we have centralized our communication to track conversations in real-time, review AI responses, and step in if necessary to take over the chat. This has improved our efficiency and allowed us to maintain consistent, high-quality communication with less effort."

Reynhart Beer
Co-founder at Mac Shack

Real estate

Real estate companies can use AI Number assistants to qualify leads, provide property information, and automate appointment bookings. AI assistants can access data from popular real estate platforms in real-time, enabling them to provide instant answers to buyers or renters and schedule viewings 24/7.

The Home Club logo

"The Home Club has introduced an AI assistant that streamlines the home renting journey for students and professionals. It automatically qualifies leads from real estate marketplaces like Rightmove and Zoopla, answers property-related questions, and manages viewing bookings 24/7 via WhatsApp. Integration with Front allows us to centralize our communication and AI assistants. For us, this means no more delays or missed opportunities outside of office hours - and ultimately, we're closing deals faster than ever."

James Hay
Operations Director at The Home Club

Frequently Asked Questions

Will my customers notice any change when I enable Coexistence?

No. Your customers will continue messaging you on the same WhatsApp number with no interruption. The experience is completely seamless from their perspective, and they won't even know you've upgraded your backend systems.

Can I still use the WhatsApp Business App after connecting to the Cloud API?

Yes! That's the beauty of Coexistence. You can continue using the app on your phone for quick, personal replies while also leveraging the Cloud API for automation and team collaboration in Front. It's the best of both worlds.

What happens to my message history and contacts?

You have full control. During setup, you can choose to migrate your entire conversation history to the Cloud API. Once migrated, all historical messages will be accessible in Front alongside new conversations. Your contacts are automatically synced.

Are there any features I'll lose by enabling Coexistence?

When Coexistence is enabled, certain WhatsApp Business App features are disabled: broadcast lists (you'll use Cloud API templates instead, which are more powerful), message editing, disappearing messages, view-once messages, and live location sharing. Most businesses find the trade-off worthwhile for the advanced features gained.

How long does the setup process take?

The entire process takes 5-10 minutes from start to finish. You'll scan a QR code with your WhatsApp Business App, authorize the connection, choose your migration preferences, and you're done. Our system handles the rest automatically.

Is WhatsApp Coexistence available in my country?

WhatsApp Coexistence is available worldwide with very few exceptions. Currently, only business phone numbers with country codes from Nigeria and South Africa are not supported. All other countries, including Australia, Japan, India, the Philippines, Russia, South Korea, Turkey, and the EU/UK, are fully supported. If you're in Nigeria or South Africa, contact our team to discuss alternative options for connecting to Front.

Do I need technical expertise or a developer to set this up?

No. The Embedded Signup flow is designed to be simple and intuitive. If you can scan a QR code, you can set this up. The entire process is guided, and our support team is available if you need any assistance.

What's the difference between WhatsApp Business App and WhatsApp Business API?

The WhatsApp Business App is a free mobile app designed for small businesses with basic features. The WhatsApp Business API (Cloud API) is an enterprise solution that enables team collaboration, AI automation, CRM integration, broadcasts, and advanced analytics. Coexistence lets you use both simultaneously.

Will this work with my existing Front setup?

Yes! If you're already using Front, the integration is seamless. Your WhatsApp conversations will appear in Front alongside your other communication channels (email, SMS, social media, etc.), giving you a truly unified inbox.

How much does this cost?

WhatsApp Coexistence is included in all AI Number plans at no extra cost. You pay only for the AI Number subscription (starting at $95/month) and standard WhatsApp Cloud API message fees. Messages sent from the WhatsApp Business App remain free. View full pricing →

Getting Started: 4 Simple Steps

Ready to connect your WhatsApp Business App to Front without losing your valuable customer data?

  1. Create AI Number Account: Sign up for AI Number. Takes just 2 minutes
  2. Enable Coexistence: Follow our guided setup to connect your WhatsApp Business App (5-10 minutes)
  3. Connect Front: Link your Front account to centralize all communication channels. Learn more here.
  4. Go Live: Start managing WhatsApp conversations in Front with AI automation

Need help? Our team is here to assist:

About the Partnership

AI Number - Meta Business Solution Provider

AI Number is a certified Meta Business Solution Provider and strategic partner of Front, helping over 1,000 businesses automate and scale their WhatsApp communication. As one of Meta's certified partners, we have early access to cutting-edge WhatsApp features like Coexistence, ensuring our customers always have the latest tools to grow their business.

View AI Number's Meta Partner page →

Front - Modern Customer Service Platform

Front is the modern customer service platform that helps companies delight their customers and engage their teams. Over 9,000 businesses use Front to deliver exceptional service at scale across every customer communication channel.

Learn more about Front integration →

Connect your existing WhatsApp Business App to Front with a few clicks

Automate communication illustration

Keep all your chats and contacts

Setup illustration

Setup in 5-10 minutes with QR code

Features illustration

Access AI automation & team collaboration